About Costa Vida — Crafting Fresh Mexican Food Since Day One
At Costa Vida, we believe great food starts with great ingredients. Every bowl, burrito, and salad we serve is made fresh daily, rooted in the vibrant flavors of coastal Mexico and the costavida spirit of community.
Born from a
Passion for Real Food
Costa Vida was founded on a simple yet powerful belief: that people deserve food that's made with care, using wholesome ingredients, and bursting with authentic flavor. Our roots stretch back to a small family kitchen where fresh salsas, hand-rolled tortillas, and slow-cooked meats were a daily ritual.
We brought that same spirit to our restaurant, building a place where the costavida experience means more than just a meal — it means connection, culture, and community. Today, Costa Vida serves thousands of guests across the United States, staying true to the same recipes and values that started it all.
- All ingredients sourced fresh daily
- No artificial preservatives or additives
- Recipes inspired by authentic coastal Mexico
- Family-friendly environment for every guest
Our Core Values
Every decision we make, every dish we craft, is guided by a set of values that have defined Costa Vida from the very beginning.
Freshness First
We prepare every item fresh each morning. Nothing sits in a freezer overnight — our guests taste the difference in every bite.
Crafted with Love
Our team pours genuine care into every plate. We believe food made with passion tastes different — because it is different.
Community Rooted
We're proud to be part of neighborhoods across the United States — supporting local suppliers and giving back to our communities.
Sustainable Choices
From compostable packaging to reducing food waste, we're committed to operating in a way that respects our planet for future generations.
To nourish every guest with bold, honest flavors — made fresh, served with heart.
The costavida mission has never wavered: bring the vibrant tastes of coastal Mexico to every table in the United States. We measure our success not just by sales, but by the smiles we see and the communities we strengthen.
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Our Journey Through Time
From a single location to a coast-to-coast brand — the Costa Vida story is one of passion, perseverance, and great food.
The First Location Opens
Costa Vida opens its first restaurant in Midvale, Utah. A small team with big dreams, serving hand-crafted burritos and fresh salsas to the local community.
Expansion Across Utah
Growing demand leads to 10 new locations across Utah. The costavida brand becomes synonymous with fresh, high-quality Mexican food in the region.
National Franchise Launch
Costa Vida launches its franchise program, enabling passionate entrepreneurs across the United States to bring the costa vida experience to their own communities.
1 Million Guests Served
A landmark milestone — Costa Vida celebrates serving over one million guests. Online ordering and catering services are introduced to reach even more food lovers.
Sustainability Pledge
Costa Vida commits to sustainable operations — partnering with local farms, eliminating single-use plastics, and donating surplus food to community food banks.
50+ Locations & Growing
With over 50 locations across the United States and a thriving catering division, Costa Vida continues to grow — always staying rooted in the freshness and flavor that started it all.
Meet Our Team
Behind every great dish is a passionate person. Our team brings expertise, heart, and a love of food to everything they do at Costa Vida.
Marcus Rivera
Founder & CEOMarcus founded Costa Vida with a mission to bring authentic coastal Mexican flavors to every table. His passion for fresh food and community is the heartbeat of the brand.
Sofia Delgado
Head ChefWith over 20 years of culinary experience, Sofia leads Costa Vida's kitchen innovation — developing new recipes that honor traditional Mexican cooking while delighting modern palates.
James Okonkwo
Operations DirectorJames ensures every Costa Vida location delivers a consistent, exceptional experience. His meticulous approach to quality control keeps our standards high across all 50+ locations.
Priya Sharma
Sustainability LeadPriya drives Costa Vida's commitment to responsible sourcing and environmental stewardship. She partners with local farms and implements green initiatives across all our locations.